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What Sephora Knows, But Silicon Valley Doesn’t

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What Sephora Knows, But Silicon Valley Doesn’t

https://www.wsj.com/articles/what-sephora-knows-about-women-in-tech-that-silicon-valley-doesnt-1507539600

The beauty brand giant, Sephora, has accomplished a feat that most Silicon Valley retailers are striving for: more equal representation of women in their tech teams. But Sephora has gone beyond the 50/50 bar. With over 60% of their technologists identifying as female, Sephora is certainly doing something right.

How do they do it? Mary Beth Laughton, the SVP of Digital of Sephora attributes their success to their commitment to strong connections with their customer.

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